- Delivering ‘excellent’ success => presenting results that may match the user’s intent extra closely. On the downside, Should the informational good thing about the rich snippet satisfies the user's search query, it would reduce the necessity to click through for even further engagement. Decide on Google Search, Schema.org, Open https://atozbookmark.com/story19412848/the-definitive-guide-to-build-json-schema-online