“We began to Focus on our packaging, and we realized that we needed to make something that wasn’t about currently being poured, but that might be consumed how bottle water was,” Swanson reported. “We created an ergonomic deal that customers would need to drink outside of, and released in 2016.” https://www.slideshare.net/slideshow/gable-top-box-unveiling-gabletop-pak-s-sustainable-advantage/276037262