Rich snippets typically get additional clicks than common “blue url” effects. But whether they’re worth utilizing for your website depends on the kind of written content you have. ShandronShandron 4144 bronze badges 2 If your reaction is HTML then JSON.parse() isn't going to create a legitimate item. You could try https://trevorsrolh.national-wiki.com/829803/getting_my_json_schema_custom_validation_message_to_work