A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. The important feature of the RTB process is its focus on the users, rein contrast to other forms of advertising https://videoanzeigen36661.onzeblog.com/28125039/Überlegungen-zu-wissen-geotargeting